Marketing for Service Companies

1- Marketing for SMEs: A customized training course for small business owners, and SMEs (Small and Medium Enterprises). This course is a tailor-made one, helps entrepreneurs to enhance their businesses with a minimum cost or even zero cost.

2- International Marketing: Globalization is a fact, we have to face it and live with it. To enter and penetrate new markets, exporters should have certain skills to compete with local and foreign suppliers. Each element of the marketing mix should be moderated to be internationally effective and practical.

3- Marketing Research: One of the tools to minimize the risk and maximize the benefits. The cost of ignoring one market is much less than the cost of the failure in penetrating or selling in this particular market. Preparing and executing marketing researches could be carried out in different forms and formats. Common techniques are known to enrich the market study and facilitate taking right decisions.

4- Customer Service: The single most important thing to realize about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer (Peter Drucker). Each and every one of us serves customers, whether we realize it or not. Maybe you’re on the front-lines of a company, serving the people who buy your products. Perhaps you’re an accountant, serving the employees by producing their pay checks and keeping the company running. Or maybe you’re a company owner, serving your staff and your customers.

Export Management

5- Export Skills and Techniques: Export process requires understanding of the international trade rules and regulations. The information and communication revolution makes the challenge higher and more exciting.

6- Export to Europe and the USA: Although Europe is economically united, but different variables are applicable when exporting to Europe, still UK is left-sided when it comes to traffic, many other issues are to be highlighted prior exporting to EU, mainly CE Marking, standards, taste, consumer behavior, language barrier and many other topics.

The USA market is the most diversified and sophisticated one. Food and drug products should follow certain procedures to enter the market. Many information and data sources are available; the exporter should choose the most reliable and convenient resources.

7- Arab Free Trade Agreement (AFTA): Many Jordanian exporters are not familiar with this agreement; forms should be submitted to the customs authorities complying with AFTA rules. Origin of goods (accumulated) is calculated precisely to avoid discrepancies. Terms of shipping are also vital keys of success.

8- Export Guide (Step by Step towards Success)

A comprehensive toolkit, it helps beginners and exporters to minimize the risk and maximize the benefits of exporting. This kit will enable exports to refresh their knowledge and gain more skills to achieve successful exports.

Management /Soft Skills

9- Time Management: Time is a major element of production and productivity. It is not easy to define the time, but is manageable and controllable. List of priorities and other techniques will lead to better management of time.

10- Donor Programs Supporting Jordanian Industrial Sectors: Despite of the governmental efforts to merge certain donor programs and include them under limited umbrellas, but each program has its own conditions and requirements.

11- Public Presentation Skills: Presentations aiming to promote businesses and products are considered as a twin tool, leading to success or failure, there is no third option. Well prepared one, considering all elements of good practice will enlarge the outcome.

12- The Japanese Lessons: Kaizen: Theory and Application. Japan is a leading industrial country, this happened when creators and pioneers set applicable theories for humans to increase productivity and strengthen the human relationships.

13- Conflict Management: Conflicts happen every day and every hour, we have to deal with it, know what is useful and when it becomes critical. Major forces and motivations are behind the reasons of creating conflicts, but managers are there to find solutions and minimize the damage.

14- Leadership and Supervision: Provide participants with the necessary knowledge and skills that enables them to adopt the modern techniques of effective supervision. Participants should be managers, assistant managers or supervisors. And provide participants with the communication skills that are necessary to build good relationships effectively

15- Meetings Management:

Good meetings do not just happen – they are planned.

Paying attention to details while preparing for a meeting and paying attention to the process and flow of meetings are important to utilize resources efficiently.

Meetings cost time and money, both of which are valuable

Many are held worldwide everyday but how many are worthwhile?

A business meeting consists of people coming together for a defined purpose such as resolving problems or making decision, briefing … etc.

A casual encounter in the corridor between colleagues could be described as a meeting.

Most meetings at work are more formal, with a prearranged time and venue.

The typical meeting has clearly defined purpose summarized in an agenda.

The best meetings save time and money by bringing together the right people to pool their knowledge for a defined purpose.

16- Good-to-Great:

A key to an organization becoming great is having Level 5 Leader.

Jim Collins includes “Level 5” Leaders among the major elements in the success of organizations that move themselves from being merely “good” to truly “great.

Empowerment involves letting employees try out new ideas.

We have to make difficult decisions, such as getting the wrong people “off the bus,” accepting responsibility when things didn’t go as planned, and holding their organizations—and themselves—responsible for the results by which they measure success.

Level 5 leaders, with their dual traits of professional will and humility, inspire those around them to reach beyond their normal boundaries, achieving more than they thought originally possible. Upon achieving this self-efficacy, employees are more appropriate, like their role-model leaders, to place the good of the organization, above their own personal needs.