Marketing for Service Companies
1- Marketing for SMEs: A customized training course for small business owners, and SMEs (Small and Medium Enterprises). This course is a tailor-made one, helps entrepreneurs to enhance their businesses with a minimum cost or even zero cost.
2- International Marketing: Globalization is a fact, we have to face it and live with it. To enter and penetrate new markets, exporters should have certain skills to compete with local and foreign suppliers. Each element of the marketing mix should be moderated to be internationally effective and practical.
3- Marketing Research: One of the tools to minimize the risk and maximize the benefits. The cost of ignoring one market is much less than the cost of the failure in penetrating or selling in this particular market. Preparing and executing marketing researches could be carried out in different forms and formats. Common techniques are known to enrich the market study and facilitate taking right decisions.
4- Customer Service: The single most important thing to realize about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer (Peter Drucker). Each and every one of us serves customers, whether we realize it or not. Maybe you’re on the front-lines of a company, serving the people who buy your products. Perhaps you’re an accountant, serving the employees by producing their pay checks and keeping the company running. Or maybe you’re a company owner, serving your staff and your customers.